As I wrote in a letter in December 2019, I would like to provide consideration for the future operational model for the Spirit Mountain Ski Area. I believe it is a given that Spirit Mountain is an economic driver for the city of Duluth and surrounding communities, as the recent study determined (“ Report calls for city of Duluth to consider greater investment in Spirit Mountain ,” March 8).
The key to a go-forward strategy is in hiring an operator to manage the recreation area with a contract, which provides for shared gain and success. This shared gain and success relationship starts with the operational mission and financial goals being tied back to the overall mission of Duluth’s tourism bureau. Creating this synergistic relationship means sharing in the success of the operation, as the operator implements an overall business plan.
Included in this plan should be an investment plan with subsequent return-on-investment metrics to measure the outcomes on a scheduled basis. Additionally, the contract should strive to deliver a baseline market rate of return; if exceeded, funds should be shared between the city and operator. Mutual goals and gains would be shared.
I have the utmost confidence in the mayor and city leaders to put Spirit Mountain in a position to thrive and contribute to the liveability of the city of Duluth.
Jonathon Glennie
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St. Louis Park, Minnesota
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