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Tourism collaboration helps riders plan scenic Lake Superior trips

After a long Twin Ports winter, local motorcyclists have no doubt been itching to get out for some fun in the sun on their bikes. And what better place to do so than on the shores of the greatest lake?...

After a long Twin Ports winter, local motorcyclists have no doubt been itching to get out for some fun in the sun on their bikes. And what better place to do so than on the shores of the greatest lake?

The "Ride Lake Superior" tourism promotion is entering its second year in the Twin Ports. The promotion was launched in Ontario by Algoma County Tourism and Thunder Bay Tourism in 2011 to encourage riders to set their sights on Lake Superior for their next big adventure.

The promotion came to Duluth last year when Visit Duluth signed on as a partner.

"As an avid motorcycle rider, I think marketing the Big Lake to motorcyclists is a perfect marriage," said Visit Duluth president and CEO Terry Mattson. "I've ridden all over the country, and Lake Superior is a world-class riding destination by any measure. For international enthusiasts, this will be on every bucket list."

Ride Lake Superior's website, ridelakesuperior.com, offers route maps for riders to take in the scenic view of the lake. Information on accommodations, food and motorcycle-friendly attractions is also contained on the site. Maps can be downloaded straight into a GPS system, a Ride Lake Superior iTunes playlist is available, and ready-made trip itineraries can be printed from the site.

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"Ride Lake Superior brings tourism partners together around our common icon: Lake Superior," said Paul Pepe, Thunder Bay tourism manager. "By working collaboratively and leveraging our resources, we increase opportunities to reach new markets and bring more visitors into the region, benefiting all of us."

The tourism promotion includes partners in Ontario, Minnesota,

Wisconsin and Michigan. Finding a common interest over the large geographic area, Mattson came up with a motto of his own for the promotion: "Three states, two countries, one lake -- let's ride!"

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