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Duluth News Tribune applies The Trust Project standards to increase news transparency

You deserve to know the news you’re reading is based on facts and ethical journalism. That’s why the Duluth News Tribune has joined The Trust Project, which aims to help newsrooms and journalists actively demonstrate credibility.

Trust Project logo
We are part of The Trust Project.

We know you rely on accurate information to make confident decisions for your life. But there is a lot of misinformation out there – some of it very convincing, which allows that misinformation to spread quickly.

That’s why the Duluth News Tribune has joined The Trust Project, which aims to help newsrooms and journalists actively demonstrate credibility. The project partners with newsrooms across the country to experiment with and implement a variety of trust-building strategies. This includes public-facing policies and clear labeling on opinion and sponsored content.

"The News Tribune's involvement with The Trust Project is exciting because it will not only give our readers additional layers of transparency, but it will also help answer questions they have about our policies, approaches to covering the news and who to contact when they have concerns or comments," said executive editor Rick Lubbers.

The project uses its Eight Trust Indicators as a framework. These indicators are a collaborative, journalism-generated standard that help both readers and search engines assess the authority and integrity of news. They were developed from user-centered research and adopted by all program participants. The eight trust indicators are: Best Practices; author/reporter expertise; type of work labels; citations and references; methods; local sourcing; diverse voices; and actionable feedback. More information can be found here.

“We proudly welcome the Duluth News Tribune into the global Trust Project. Their commitment to accuracy, inclusion, impartiality and accountability underscores journalism’s vital role in every community — and throughout democracy,” said Sally Lehrman, founder and chief executive of the Trust Project. “Together, the Trust Project Network amplifies integrity-based journalism and slows the spread of false and misleading claims around the world.”

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To learn more about The Trust Project and the 8 Trust Indicators, visit thetrustproject.org .

Related Topics: ALL-ACCESSMEDIA
Our newsroom occasionally reports stories under a byline of "staff." Often, the "staff" byline is used when rewriting basic news briefs that originate from official sources, such as a city press release about a road closure, and which require little or no reporting. At times, this byline is used when a news story includes numerous authors or when the story is formed by aggregating previously reported news from various sources. If outside sources are used, it is noted within the story.
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