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Local movie theaters to host 'alternative events'

Two area movie theaters will soon have the option to show exclusive content outside of the traditional Hollywood offerings. National CineMedia (NCM) has entered into a digital network affiliate agreement with Marcus Theatres for the presentation ...

Two area movie theaters will soon have the option to show exclusive content outside of the traditional Hollywood offerings.

National CineMedia (NCM) has entered into a digital network affiliate agreement with Marcus Theatres for the presentation of live and pre-recorded in-theater events by NCM's Fathom division.

Locally, Marcus owns the Mariner Mall theater in Superior and Lakes 10 in Duluth.

"The theaters have the option to receive all events," said Michelle Portillo, a spokeswoman for NCM. "Remember, these are not studio-produced events, like movies. These are Fathom events, such as Linkin Park, David Gilmour, the Met, (the documentary) 'Dale,' etc."

Since 2002, NCM has presented live and pre-recorded alternative entertainment events using its special, proprietary satellite-based high-definition projection and encryption systems. Upcoming NCM Fathom in-theater events include "Remember That Night: Live at the Royal Albert Hall," with David Gilmour, the legendary guitarist and voice of Pink Floyd; a remastered in high-definition 25th anniversary presentation of Steven Spielberg's "Poltergeist"; a special four-day anime festival and eight new performances of the critically acclaimed "The Metropolitan Opera: Live in HD" series.

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"Event tickets usually range from $10 up to $25 -- depending on the event," Portillo said. "For example, we have an event with David Gilmour, the voice and guitar of Pink Floyd, this Saturday, and tickets are $12.50. A special one-night-only event showing of 'Poltergeist' Oct. 4th is $10."

She said the series will debut locally Dec. 15 with the first Met HD performance.

For more, visit www.ncm.com .

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