ADVERTISEMENT

ADVERTISEMENT

Iron Range Web publication to publish as weekly paper

Hometown Focus will be a weekly publication and is being launched by a couple of longtime newspapermen. Scott Asbach and Jeff Asbach respectively served as publisher and general manager for the Mesabi Daily News. The brothers left the Virginia-ba...

Hometown Focus will be a weekly publication and is being launched by a couple of longtime newspapermen. Scott Asbach and Jeff Asbach respectively served as publisher and general manager for the Mesabi Daily News. The brothers left the Virginia-based newspaper in 2006.

They said they want to reinvent community journalism by putting together the state's first reverse-published newspaper. That's a newspaper drawing its content from pieces first published online. The Asbachs said they expect readers to generate most of their content.

"Our forte is community-driven journalism, and that's a missing link at a lot of newspapers," Scott Asbach said.

"We're providing a platform for people to speak, and we've had a very positive response so far," Jeff Asbach said.

Hometown Focus has been available as a Web publication since January, but April 27 will mark its print debut. The tabloid-size newspaper will be printed at the Duluth News Tribune, and the daily newspaper's carriers will assist with the publication's weekend distribution throughout the Iron Range.

ADVERTISEMENT

The initial run of the 48-page Hometown Focus will be 15,000 copies. Scott Asbach said the newspaper will be introduced on a complimentary basis, but it will become a subscription-only publication after several weeks.

The paper will cost $29.95 per year. Subscribers will be entitled to place free classified and help-wanted ads.

Jean Dallas, Hometown Focus' executive editor, said the site -- www.hometownfocus.us -- has drawn lively traffic, with 85 people from 20 Iron Range communities contributing content.

The publication employs 11 people, including the Asbachs.

Related Topics: IRON RANGE
What To Read Next
The system crashed earlier this month, grounding flights across the U.S.