Duluth business owner Joe Macor announced his campaign for one of two at large Duluth City Council seats on Monday.

Macor, 38, and his wife, Holly, own Comfort Living Adult Foster Care for developmentally disabled adults. A lifelong resident of Duluth's Fond du Lac neighborhood, he is a 2001 graduate of Denfeld High School and has a degree in law enforcement from Fond Du Lac Tribal & Community College.

Macor said one of his priorities for Duluth is public safety. He said both the police and fire departments in Duluth have been neglected when it comes to funding compared to other municipalities in the state. As the current workforce nears retirement, he hopes to work toward hiring and retaining new staff. He also has interest in prioritizing roads and infrastructure, housing, taxes and family-supporting jobs.

“We need to address these issues head on," Macor said in a news release announcing his campaign. "I have seen and experienced the challenges we are facing today as a business owner, husband, parent and coach and want to be a part of moving Duluth city government back to serving its citizens in a way that is most economically sustainable and efficient."

Macor said he plans to bring a "Let's face it and let's fix it" attitude to the council.

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“As a business owner, job creator and advocate for vulnerable people, I know firsthand there are opportunities where Duluth can do better,” he said.

He plans to base policy decisions and tax dollar spending on how it will impact families, homeowners, job creators, young people and vulnerable populations.

Macor has three sons and coaches youth football and high school Alpine skiing. He is president of the Denfeld Junior Football League and president and founder of the Northland Youth Football Conference. He is also a co-vice president of the Irving Community Club and serves on the GND Development Alliance.

"I've lived in Duluth my entire life, so I'm invested here through my business and my family, our coaching, and I want to see Duluth be prosperous for everyone. I want to see my kids stay here and have great job opportunities and an opportunity to raise their family," he said. "As a council, we've got the opportunity to effect change and help shape our city in a way that's going to be prosperous to future generations."

Macor is the fifth candidate running for the two at large seats in the upcoming election. Also running are incumbent Terese Tomanek; Ashlie Castaldo, digital marketing director for the Center for Democratic and Environmental Rights; Azrin Awal, a student at the University of Minnesota Duluth; and Hannah Alstead, an outreach director for Sen. Tina Smith, D-Minnesota. The primary election is Aug. 10 and the general election in Nov. 2, 2021.