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Giant otters attack motorists on I-35

Really. It's an onslaught of the massive creatures. And they're joined by 30-foot frogs, turtles the size of houses and schools of fish large enough to block out the sun. Really. It's true.

Really. It's an onslaught of the massive creatures. And they're joined by 30-foot frogs, turtles the size of houses and schools of fish large enough to block out the sun. Really. It's true.
Duluth's summer marketing efforts, in case you're wondering what I'm talking about, are part of a two-tiered cooperative effort between the Duluth Convention and Visitors Bureau and the Great Lakes Aquarium. The first tier, of course, being oversized billboards which feature species that will call the aquarium home. Like frogs, turtles, fish and otters.
Funded by the aquarium, this first part of our marketing campaign places outdoor messages along the I-35 corridor north out of the Twin Cities. The incredible excitement surrounding the opening of this new attraction is the perfect opportunity to invite summer visitors, so we're partnering with the GLA to entice metro-area travelers. Sixty-eight percent of the Twin Cities market has been to Duluth in the past three years, and we're giving them one more reason to come back.
Not that we're hanging our hats only on the aquarium. In addition to the ample amphibians lining the highways and byways between here and downtown Minneapolis, the second tier of our marketing efforts involves launching a print and radio campaign in the metro market highlighting all the reasons to visit. Number one being, naturally, Lake Superior.
People come to the lake, and they spend a good deal of time looking at it, walking on the Lakewalk, etc. More importantly (for our local economy, at least) they spend a good deal of money while they're here. So they'll not only come to see the big water, they'll want to find out more about it, prompting a visit to Great Lakes Aquarium. We all know, however, that visitors don't just come for one attraction or event. They shop around -- literally -- going from attraction to attraction, shop to shop, restaurant to restaurant.
It's good business for everyone, and that's exactly who our multi-media campaign targets. A great majority of our visitors come from the Twin Cities, and although we appropriate budget to other areas -- such as the Explore Minnesota publications which cover the state -- most of our marketing dollar is spent in the expensive, but lucrative, metro region.
What will it yield for us? If you look at our past, it means millions of visitors and hundreds of millions of dollars. So the next time you see a massive water mammal, remember to thank him for a job well done.

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