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Email Shopper saves time, money for online customers

Murphy McGinnis Media is offering a new service that makes shopping online simple, whether you are shopping for cars, antiques or employment opportunities or apartments.

Murphy McGinnis Media is offering a new service that makes shopping online simple, whether you are shopping for cars, antiques or employment opportunities or apartments.
The free service is called Email Shopper, and it's available now simply by visiting any of the 18 Murphy McGinnis Newspaper Web sites.
The Email Shopper icon is easy to spot when a page opens up, like the one for the Budgeteer News at http://www.duluth.com .
A few key points make this service truly unique. First, Internet users will be able to browse through virtually all of the classified and most of the display advertisements found in the 18 newspapers in northern Minnesota and northwestern Wisconsin, said Neal Oberg, general manager of Murphy McGinnis Interactive, the Internet service company that supports the new service for the newspapers.
Email Shopper works like this: If someone puts an ad for a car for sale in the Budgeteer News, anyone in the region who has signed up for the service is instantly notified via e-mail that the ad has just been posted. Email Shopper links ads for thousands of products for sale and job opportunities from all 18 newspapers, and each newspaper site has the Email Shopper list on every page.
Murphy McGinnis Interactive has "combined its resources to provide one repository for all classified and display ads from all of our newspapers in one easy, simple to use, free service," Oberg said.
Email Shopper ads are listed in categories, such as appliances, bicycles, clothing, food, household goods, homes, lost and found, logging equipment, machinery, personals, rummage sales, estate sales and employment.
The ad categories are listed on the right-hand side of every page on the newspapers' sites. To access them, click on a category to find ads for a specific product or service.
Say you're looking for used cars. You can click on that category to view all the car ads in the region, or you can conduct a search of a particular city by using the tool bar at the top of the page and selecting the city where you wish to shop.
Instructions to use the online service are simple. Click on Email Shopper and you'll find the place to plug in your e-mail address and zip code. The site tells users, "To tap into this easy and convenient service, simply enter your e-mail address below, then click on categories that interest you. Click 'Sign Up' at the bottom of the page and wait for e-mails to come, 24 hours a day, seven days a week, alerting you that your next car or collectible is up for sale, or that job that will change your life has just been posted."
The new shopping service "is still in the launch phase," Oberg said, but has a goal to eventually have 90 percent of the classified and display ads from all 18 Murphy McGinnis newspapers available at the click of a mouse.
"No one in the region can offer this service, because we have linked the ad databases from all of our newspapers," Oberg said. "With their combined circulation of more than 200,000 readers, many of whom place ads in our papers, Email Shopper provides a tremendous resource to our readers and our advertisers."
For more information on Email Shopper, click on the icon on the Budgeteer News Web site or call 723-1207.

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