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DTA, Miller Lite to cover bus fares on New Year's Eve

The Duluth Transit Authority will cover fare boxes again on New Year's Eve, meaning free transit service to ring in the New Year. The DTA is teaming up with Miller Lite to provide the service for Duluth-area residents and visitors. The program, M...

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The Duluth Transit Authority will cover fare boxes again on New Year’s Eve, meaning free transit service to ring in the New Year.
The DTA is teaming up with Miller Lite to provide the service for Duluth-area residents and visitors.
The program, Miller Lite Free Rides, begins at 5 p.m. Dec. 31 with service extended on most routes until after midnight. The last buses departing downtown Duluth will leave as late as 2:20 a.m. on New Year’s Day.
“We’re excited to help people ring in the New Year safely by bringing Miller Lite Free Rides to the Duluth area,” said Diane Wagner, responsibility initiatives manager for MillerCoors. “Our partnership with DTA will take countless cars off the road and help ensure the holiday is memorable for all the right reasons.”
Last year, 1,758 passengers took advantage of the free rides, said DTA spokesman Heath Hickok.
This is the fourth year in a row that the DTA has offered free transportation on New Year’s Eve, but the first time it has partnered with Miller Lite. Additional sponsors include KQDS Fox 21 and Red Rock Radio. Also, Duluth Pack is providing decorative fare box covers.
“Providing safe and convenient public transit service is what the DTA is all about,” said John Brostrom, DTA board president. “We’re pleased to be partnering with Miller Lite on this annual campaign promoting safe and responsible celebrations on New Year’s Eve.”
Since the program’s inception, Miller Lite Free Rides has provided safe rides to more than 4.3 million people across the country. The program started several years ago in Milwaukee.
“People are going to be out celebrating and enjoying the festivities,” Hickok said. “We’re letting the DTA be their designated driver.”

Related Topics: TRANSPORTATION
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