What: In Motion Therapy

Where: 2711 W. Superior St., Suite 209, in the King Building.

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Business: Physical therapy that takes a progressive, holistic approach to physical pain caused by improper body movement. Using manual therapy techniques, therapists seek to correct the source of pain -- restricted joints, tight soft tissue, inhibited, weak muscles, or shortened muscles -- not just the symptoms.

Market: While its services are open to anyone over age 10, they specialize in women with health and pelvic disorders, pregnant women and people with lower back pain. They also treat sports injuries, especially those of runners, bikers, swimmers, soccer and hockey players. Knee pain is the most common ailment.

Founded: 2007

Owner: Annita Winkels

Background: Winkels has been a physical therapist for 11 years. She received her master's degree at the College of St. Scholastica and will finish her doctorate this summer. She formerly worked at the Mayo Clinic in Rochester, the Institute for Athletic Medicine in Bloomington, Minn., and Orthopedic and Spine Therapy in Poplar.

Employees: Five, including three physical therapists.

Reason for the name: The business name was inspired by the owner's goal of easing people's pain so they can live active and healthy lifestyles.

How they differ: In Motion Therapy emphasizes private, personalized, hands-on care, with patients working with the same therapist in each one-hour session.

"Patients get individual attention to see how their whole body mechanics work, as opposed to looking at a specific joint," Winkels said. "We reach the source. So much of medicine is not addressing the why behind pain, not looking at all the factors behind the pain."

Insurance: In Motion Therapy accepts all major insurance plans. Staff members help patients with the insurance process and help get a doctor referral if needed. But 60 percent of its patients come without doctor referrals, Winkels said.

Hours: 7:30 a.m. to 5 p.m. Monday through Friday.

Call: (218) 727-1180 or visit www.inmotiontherapy.com.