A Superior company is poised to mass-produce what may be the first portable standing desk.

For the estimated 170 million laptop users in the nation, the StandStand offers an affordable way to vary their stance. And it will be produced exclusively at Rob’s Custom Cabinetry in Superior’s East End.

Since a StandStand Kickstarter campaign kicked off in August, the product has gained more than 500 backers and raised more than $32,000 to get the new business off the ground.

“We’ve gotten an enormous amount of positive feedback from unexpected places,” said Paul Peterson, general manager of Rob’s Custom Cabinetry. That includes a Facebook photo of Canadian politician Michael Ignatieff using the StandStand.

“Working. Still at the kitchen table but on my new stand. It feels good. Thanks, Luke,” Ignatieff posted with the picture.

Superior native Luke Leafgren is the ideas man behind the StandStand.

A lecturer on Near Eastern languages and civilizations at Harvard University with a hobby of translating Arabic novels to English, Leafgren spends a lot of time on the computer. But recent studies have shown sitting all day at a desk is bad for your health.

“Sitting is the new smoking,” Leafgren says in his Kickstarter video. Yet the majority of standing desks are large pieces of furniture with no portability. Weighing 2 pounds and folding into a laptop-size bundle, the StandStand can turn any table into a standing desk.

Leafgren reached out to Peterson, a former Superior High School football teammate, for woodworking expertise. They passed prototypes back and forth until Leafgren traveled to Superior in June. Using the cabinet shop’s equipment, they developed the patented design.

“It’s been a lot of fun,” Peterson said.

For Leafgren, it was a blast from the past. He worked at the shop for two summers while attending college. He’s teaming with Rob’s Custom Cabinetry to produce the stands because “every StandStand will help provide work for the people who live where I grew up.”

That hometown support didn’t surprise Peterson.

“I thought that sounded a lot like Luke,” he said. “He’s a very loyal person.”

The initial goal of the Kickstarter campaign was to gauge public interest in the product and raise about $15,000. The new goal is about $50,000. That would allow the business partners to develop a marketing budget, buy equipment and expand the operation more quickly.

Rob’s Custom Cabinetry has room in-house for the StandStand operation. The 35-year-old business, founded by Peterson’s father, will continue to offer custom cabinetry and millwork, moldings and dovetail boxes. The new venture will just add flexibility to the operations.

“StandStand is a way to expand our existing facility and hire more people,” Peterson said.

Those who contribute to the Kickstarter campaign won’t just launch a business, they’ll get a StandStand. A $40 pledge will nab you a birch StandStand; those who pledge $90 will receive a bamboo one. The pre-ordered stands will constitute the initial run of product, expected to reach customers by Christmas.

For more information, check out the online campaign at kickstarter.com/projects/1875488582/standstand.