Whether skiing or dancing, Neustel creates a buzz

It was only seven words and eight syllables, but when I heard them, I knew it was going to be a fun ski day. "I need a couple of old farts," the man said to the person sitting behind the lift ticket window. We're standing at 6,100 feet on the eas...

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Wes Neustel and Carol Cohen during a February ski trip to Montana’s Bridger Bowl and Big Sky ski areas. Wes founded the Ski Hut, a ski shop in Duluth, in 1955, and he’s been organizing ski trips and competitions ever since. While 93-year-old Wes hasn’t skied the past two seasons, the couple’s latest rush was winning a local ballroom dancing competition and being awarded a trip to be in the audience of ABC’s “Dancing with the Stars.” (Photo courtesy of Troy Hawks.)

It was only seven words and eight syllables, but when I heard them, I knew it was going to be a fun ski day.

“I need a couple of old farts,” the man said to the person sitting behind the lift ticket window.
We’re standing at 6,100 feet on the east slope of Montana’s Bridger Range. There were several inches of new snow on the ground on this crisp February morning. More people begin to mill about the base area as snowmobiles churn up the mountainside and workers perform their routine series of chairlift safety checks and stops. Bridger Bowl ski area is waking up for the day.
“Ah, excuse me sir? Did you mean you need two senior lift tickets?” asks the lift ticket agent, a stately gent from Alaska.
“Yeah, two old farts for a couple of 79-year-olds,” the man replies.
There is an accent, and it is thick. You could categorize it as a Midwest accent, but to be even more precise, you need to sub-categorize it into one of several distinctive sub-genres. The call of the Heartlander alters slightly per every 400 to 500 miles of distance traveled. The accent that hails out of Duluth, Minnesota - where the average winter temperature stagnates at zero ­- is clear, crisp and pronounced.
As it were, I was amid a group of 250 skiers from “Da-loot” out on their annual Ski Hut Bozeman Ski Trip. The news at the lift ticket window this morning is that 93-year-old Wes Neustel isn’t skiing this year because of his fall. It didn’t take long to understand that this was Wes’ ski trip. He is the founder of Ski Hut, a ski shop he opened on East Fourth Street when he was 34 years old, and he’s been organizing ski trips and competitions ever since.
When Wes arrived at the ski area, there was a noticeable buzz. It was clear that after several decades of gathering people both young and old around the joys of sliding on snow that Wes had earned a certain level of notoriety and admiration among the group. I sat down and spoke with Wes.
“We’ve been family-owned, operated and open for business non-stop on the same street corner since 1955, and we’re proud of that,” Wes said of his shop.
Sliding on snow was a natural pastime for a kid growing up in Duluth. Wes said he first skied in 1934, and he was big into ski jumping. Back then, he says, sailing a few hundred feet through the air wearing leather lace-up boots and eight-foot long wooden skis was all the rage. Every town in upper Michigan had a ski jump, he said, recalling an event held in Chicago that drew 40,000 spectators.
“In those days, there were no cars on the street, so all the kids would get busy shoveling snow, building big bumps in the road, everyone was out making jumps!” He added that they weren’t only skiing; many of them were out on the streets with bobsleds. “We never bothered to watch for traffic because there wasn’t any.”
Wes’ longest jump was 232 feet, just 25 feet short of the world record at that time. Wes became very familiar with thrill-induced adrenalin. He served in the Navy Air Corps as a gunner on a Douglas Dauntless SBD dive bomber. His job was to keep a close eye on the altimeter and to keep the pilot apprised of their altitude while the plane hurtled toward earth.
“We used to pull out at only 2,000 feet,” Wes said, with a childish grin and gleam in his eye that made it clear that he would transport himself back to that very moment if it were possible. These days Wes’son Scott organizes the ski trip, and he’s been running the Ski Hut operation since
the late 1980’s. The Neustel’s now own a second store on Grand Avenue in Spirit Valley. The Ski Hut trip includes skiing at both Bridger Bowl and Big Sky. The group, comprised mostly of families, stays in nearby Bozeman.
“Some families drop out for a few years because of competitions, but then they return when their kids are older, the kids look forward to being here with their parents,” Scott said. “That’s what is so great about skiing, it bridges the generation gap, and everyone enjoys doing it.”
Wes’ last season of skiing came two years ago at the age of 91. While he no longer skis, he continues to make the trip to Montana, just to be among it all. A recent rush was winning WDIO Television’s “Evening with the Stars,” a ballroom dancing competition held in the Greysolon Ballroom in 2010. He and his partner Carol Cohen won a free trip to sit in the audience of ABC’s “Dancing with the Stars.”
“I can’t walk, but I can dance to beat hell,” Wes joked.
So, what happens after several decades of skiing, selling skiing and organizing ski trips?
“You wind up with a lot of good friends, and a lot of good skiing,” Wes said.
Find more information about the Ski Hut, and the annual Ski Hut Bozeman Ski Trip online at

Troy Hawks moved to Colorado after graduating from the University of Wisconsin-Eau Claire and worked 12 seasons as a children’s ski instructor for Keystone Resort. Most recently he spent nine years as communications manager for the National Ski Areas Association. He lives in Denver, is a freelance journalist and regular contributor to among others.

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