Salvation Army donations to be matched up to $500,000

Donors have the opportunity to leverage COVID-19 giving.

UW-Superior athletes, Henry Seeb, left, and Matthew Carlson, right, talk with Ron Simons as they ring bells for the Salvation Army at Super One in Superior’s East End (File photo / Superior Telegram)

Donations to the Salvation Army North Division will be matched dollar-for-dollar up to $500,000, thanks to support from multiple sources, offering relief in the face of the recent novel coronavirus pandemic.

"Because more people are being furloughed or laid off from their jobs, we're now seeing increased demand for help, which creates added strain on our available resources," said Lt. Col. Lonneal Richardson, commander of the Salvation Army North Division, in a prepared statement. "But thanks to this donation match, we remain committed to serving as many people as possible, in the safest way possible, now and well into the future."

Donations are being accepted and effectively doubled at .

The Salvation Army has ceased some programs involving group meals and other gatherings to ensure the safety of clients and staff. The organization has shifted gears to provide to-go meals and prepackaged groceries, instead of allowing clients to come in and shop area food pantries.

The Salvation Army Northern Division serves about 324,000 people per year throughout Minnesota and North Dakota by providing food, shelter, disaster response and other critical services.


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Related Topics: NONPROFITS
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