Vitta Pizza's new Central Entrance location opens Friday

The Duluth restaurant will feature a drive-thru window.

A couple stands in a pizzeria's dining area.
Vitta Pizza co-owners Brad and Christie Erickson pose in the dining area in their West Central Entrance pizzeria Thursday.
Steve Kuchera / Duluth News Tribune
We are part of The Trust Project.

DULUTH — After 11 years in business at its Canal Park location, Vitta Pizza is opening a second restaurant at 23 W. Central Entrance on Friday in the former UPS Store building.

Both sites are owned and operated by Christine and Brad Erickson, of Duluth.

A wood fire burns in a pizza oven.
A wood fire burns in Vitta Pizza’s oven Thursday on Central Entrance in Duluth.
Steve Kuchera / Duluth News Tribune

"Vitta pizza is woodfired Neapolitan pizza," Christine Erickson said. "It's the way pizza was first made back in Naples, Italy, in the 1800s. Just like back in Italy, our oven is fired by wood and only wood. The oven reaches 1,000 degrees. The intense heat cooks your pizza in as little as 97 seconds. We call it 'kissed by the flame.' Your pizza might show little black leoparding spots from the intense heat and flame."

The new location, which offers the same menu options and daily specials, will serve wood-fired pizzas, salads, Love Creamery Ice Cream, wine and beer. Similar to its Canal Park location, the new pizzeria features a 1960s Vespa scooter.

Mural on an interior wall of Vitta Pizza.
A mural decorates a wall inside Vitta Pizza on Central Entrance in Duluth.
Steve Kuchera / Duluth News Tribune

"We love being in Canal Park. It's such a beautiful area," Erickson said. "We will definitely keep that location. It is near and dear to us. We've had customers request a location up on the hill. We were thrilled to find this building that we purchased last year. We completely remodeled the building from the floor to ceiling, the exterior as well. It's been a super-fun process and used a lot of great local contractors."


Mural on the side of a building.
A mural decorates a wall on Vitta Pizza near the pizzeria’s drive-up window Thursday.
Steve Kuchera / Duluth News Tribune

The Central Entrance location's hours are 11 a.m. to 6 p.m. through Nov. 26. Then, normal hours will extend to 9 p.m. Vitta will be closed on Thanksgiving. The location also has a drive-up window. Orders can be made at . Dine-in and delivery options with FoodDudes are also available.

A woman makes a pizza.
Vitta Pizza general manager Alina Oswald makes a cheese pizza Thursday.
Steve Kuchera / Duluth News Tribune

The Canal Park location's hours are 11 a.m. to 9 p.m. Sundays through Thursdays and 11 a.m. to 10 p.m. Fridays and Saturdays.

There are about 25 employees at both locations, led by general manager Alina Oswald, who started with Vitta when it first opened 11 years ago.

Due to a distinctive clause in the city code, Wisconsin's port city has the state's only Super One with a bar, alongside longstanding liquor store bars that have become community institutions.
Owners Barb Neubert and Carla Blumberg prepare to hang up their apron strings, leaving a legacy of support for local farmers, creating an environment of inclusivity, and serving up homegrown food.
Mexico Lindo’s sister location is serving up a similar menu of authentic Mexican cuisine in the Spirit Valley neighborhood.
Over the past eight years, Voyageur Brewing Co. has grown into a regular happy hour gathering spot for tourists and locals. The owners recently purchased an adjacent building to expand operations and explore barrel-aging production.

Brielle Bredsten is the business reporter for the Duluth News Tribune.

She earned a bachelor's degree in Professional Writing & Technical Communication, with minors in Advertising and Creative Writing from Metropolitan State University, in addition to a two-year professional paid internship as reporter/editor of the student newspaper.

She is an award-winning professional writer, photographer and editor based in rural Minnesota. Over the past decade, Brielle Bredsten has contributed more than 1,000 articles, feature stories, non-profit press-releases, photographs and columns. Her work has been published in several community newspapers.

Send her story tips, feedback or just say hi at
What to read next
DULUTH — Each year, Small Business Saturday is celebrated nationally following Thanksgiving to encourage support of small, independent businesses.
The demand for all types of housing in downtown Duluth, from affordable to luxury and everything in between, was cause for chamber leadership to meet with the Kilbourne Group last week to gather input and discuss potential projects with the Fargo-based developer.
Bankruptcy information gathered from cases filed in U.S. Bankruptcy Court in Duluth.
Recently sold properties from St. Louis County.