The Duluth Transit Authority is looking for help naming a new, free loop route in downtown Duluth that's slated to start in the spring.

The DTA is holding a contest to name the new Route 25, which will operate between 6 a.m. and 6 p.m. Monday through Friday starting in March.

The route aims to connect downtown's major employers, health care facilities, government buildings, hotels, shopping and dining and parking facilities. The route will run roughly between Fifth Avenue West and 10th Avenue East, and Superior/Michigan and Third streets.

“The coverage area intends to address anticipated parking concerns and improve navigation through downtown as it continues through construction phases over the next several years," DTA Marketing Director David Clark said in a news release. "(We) believe we’re providing a viable, eco-friendly option.”

Three buses will serve the new route, and they'll be painted green and white to help riders differentiate from standard, fare-based buses.

The naming contest is open to the public, and each contestant can submit up to three entries. Submissions will be accepted through the second week of December. Five to 10 finalists will be chosen, and voting will then open at duluthtransit.com. Prizes will be awarded to the finalists as well as randomly selected voters.

The winning name will touch on one or more key points, according to the DTA news release, including:

  • Providing a free, convenient service
  • Connecting people and place downtown
  • The green color of the buses
  • The rectangular, looping nature of the route

To participate, go to www.duluthtransit.com/route-25-naming-contest (You must include www in the web address.)