Legacy Toys, which is based and was founded in Ely, announced it's opening a new store in the Mall of America.
The 7,500 square foot space will house the interactive toy store’s biggest shop yet, with work is scheduled to start on it this fall and plans to open in mid-November.
The announcement comes after Legacy branched into the Twin Cities market earlier this year by opening stores at the Ridgedale Center in Minnetonka and Galleria Shopping Center in Edina. This will be the store’s seventh location, as it also has stores in Duluth and Ely and two in Fargo.
The Ridgedale and Galleria openings fill voids in communities that have recently lost toy stores, according to a news release from Legacy. But the MOA store was in the works before that and will broaden Legacy’s reach to Twin Cities shoppers, said Peter Cpin, events and marketing manager for Legacy Toys.
Legacy first started in 2012 as a store dedicated to interactive play and displays, like an animatronic dinosaur in its Duluth store.
“The power of play is being lost in today’s society and we strongly believe it is crucial for kids to express themselves through creative and imaginative play," founders Brad and Mistaya Ruoho wrote in the news release.
Interactive exhibits will still be a notable feature in the MOA store, as it works with toy companies to create displays for Legacy.
“I think that will make this really a destination,” Cpin said. These will be “extra, extra large and exciting.”
Cpin said the store is in the process of assembling a team and preparing for the holiday season. “It’s exciting,” he said.
Legacy was recently added to a list of the 5,000 fastest growing private companies in the U.S., which was compiled by Inc. 5000. Of the Minnesota companies on the list, Legacy was the 18th fastest growing privately held business in the state.