After 10 years of operating a retail store at the Mount Royal Shopping Center, Engwalls will try a new channel to reach customers.
The florist will cease operations at its storefront on Woodland Avenue this week and move across St. Marie Street to the Super America convenience store in August.
"It's a transition to meet customer needs in a way that provides flowers in high-traffic areas," Engwalls owner Rod Saline said. "It's a way to make floral purchases real easy."
The colorful floral setup at the Super America store also will have a telephone with a direct line to Engwall's headquarters in Hermantown to place an order for flower delivery.
Saline said many factors, such as the poor economy and the store's overhead costs, were behind the decision to use a different method of distribution.
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"There were all kinds of motivations, but more than anything, it's a respect to consumer needs to do things in a different way," he said.
Engwalls, which employs about 60 people during the summer, will continue operations in Hermantown, Superior and at seasonal garden centers at 1316 W. Arrowhead Road and at 21st Avenue East and London Road.
