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Duluth Cinema upgrading seating and concessions

The movie-going experience at the Duluth Cinema is on its way to providing more amenities such as reclining seats and food not found at the typical concession stand.

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The movie-going experience at the Duluth Cinema is on its way to providing more amenities such as reclining seats and food not found at the typical concession stand.

The theater will remain open during all of the upgrades that started in April and should be finalized in late June. Crews are replacing all the seating with chairs that double the legroom between rows and can provide a full, automatic recline. Those special chairs, called DreamLoungers, require assigned seating, said Mari Randa of Marcus Theatres.

"You can purchase your tickets in advance; you can select your seats in advance and when you get to the theater it's kind of like an airline," Randa said. "You know what seat you're sitting on."

Seven of the traditional theater spaces at the Duluth Cinema already have DreamLoungers installed, while the remaining three are closed for installations, said Shawn Fennessey, the general manager of Duluth Cinema. The cinema's UltraScreen will not receive new seating because memory-foam chairs were installed four years ago.

The reserved seating option will not require an additional cost, officials said, though an unrelated 75-cent ticket price increase began earlier this month.

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Also opening in late June is Zaffiro's Express, which will sell food for pick-up in the theater lobby. Moviegoers will be able to choose from sandwiches, appetizers, salads, desserts and other items, including thin-crust pizza.

Related Topics: MOVIES
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