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Coffeehouse to open in former Superior hair salon

Work is underway to turn a former hair salon into a Superior coffeehouse. Annette and Mark Jacobson have decided to bring their passion for coffee and baked goods downtown, setting up shop beside Horizon Travel at 1418 Tower Ave. Twisted Pastries...

Annette and Mark Jacobson clink coffee mugs together outside 1418 Tower Ave. last week in subzero weather. The Superior couple are renovating the former hair salon into Twisted Pastries Coffeehouse. (Maria Lockwood / Superior Telegram)
Annette and Mark Jacobson clink coffee mugs together outside 1418 Tower Ave. last week in subzero weather. The Superior couple are renovating the former hair salon into Twisted Pastries Coffeehouse. (Maria Lockwood / Superior Telegram)
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Work is underway to turn a former hair salon into a Superior coffeehouse.

Annette and Mark Jacobson have decided to bring their passion for coffee and baked goods downtown, setting up shop beside Horizon Travel at 1418 Tower Ave. Twisted Pastries Coffeehouse is set to open in February.

Keeping things local is important for the couple, who both hail from Superior.

"We want to have our business here, in Superior," Annette Jacobson said. "This is where we're from. We love the community and we'd love to help make it grow in a really positive direction."

Their business dreams have been percolating for years, and the former Harvey's Family Hair Care space caught their eye.

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"I loved the look of it, I loved the look of Tower Avenue, I loved that it was close to Belknap," Jacobson said. "It's really a great neighborhood."

Demolition was complete and rebuilding was on tap late last month. The blank canvas will soon develop a homey vibe.

The entrepreneurs envision a cozy, warm shop that invites customers on the go to stop for a bite to eat, a sweet treat and Duluth Coffee Co. products. The menu will feature homemade scones, muffins, baked donuts, specialty cupcakes, panini sandwiches and smaller breakfast items.

Their fare will include natural, locally-sourced ingredients, mixed into interesting "twisted" combinations that earned the shop its name.

Twisted Pastries also creates signature batches of cupcakes for events ranging from weddings to business meetings. A November event for Kintop Chiropractic and Wellness Clinic introduced visitors to Jacobson's chocolate coffee, champagne with a hint of orange and lemon raspberry cupcakes.

Jacobson's passion for coffee and baking is generational. She discovered the joys of baking with her grandmother. That's also where she was introduced to coffee.

An early riser in high school, she eventually became the family coffee brewer. Now, she's ramping up the scale of her brewing. The couple plans to hire up to seven employees.

"We're looking for an engaged team," Jacobson said. "I feel people need to work together to move forward in a business."

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Jacobson said her husband is flexing his handyman talents to build the business of their dreams. She's been working on the financials - she has a master's degree in business administration - and baking up batches of goodies for events, whetting the public's appetite for her unique treats.

"We are partners," Jacobson said.

In addition to opening a business, both work full-time and they are raising two children.

"I love a challenge," the Superior entrepreneur said.

With the coffeehouse's opening date still up in the air, follow the Twisted Pastries Coffeehouse Facebook page for updates, or keep an eye on the Tower Avenue storefront. Call (218) 590-5802 for more information.

Related Topics: SUPERIORFOOD
Maria Lockwood covers news in Douglas County, Wisconsin, for the Superior Telegram.
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