Digital Campaign Guidelines

(Internal use only, subject to change. 04/03/12)

Ad Operations Deadlines

• All new orders are due by 10am, 2 business days before the campaign start date
• All copy changes (including the addition of creative) are due by 12pm the day before the change is effective.
• Completed and client-approved creative for all Inbox ads is due by 10am, 2 business days before the send date.

Media Planning Deadlines

• Requests for Proposals (Media Plans) are due by 12pm, 5 business days before the proposal is to be presented

Online Ad Specifications

• Maximum accepted file size is 100KB. All files larger than 100KB will be denied.
• In order for us to be able to track clicks (CTR%), the button on the ad must contain a ClickTag and not a direct link to the intended click through URL
• Accepted file types: swf, ad tag code, web optimized image files (jpg, png, gif)
• *Required type for the ad sizes noted with a '*' is web-optimized image (jpg, png, gif)
• Ad Dimensions are as follows (all dimensions are in pixels):
     DOUBLE-WIDE SKYSCRAPER: 300x600
     SINGLE-WIDE SKYSCRAPER: 160x600
     MEDIUM RECTANGLE: 300x250
     LEADERBOARD: 728x90
     TIFFANY: 200x50
     WEATHER SPONSORSHIP: 120x90
     SLIDING BILLBOARD*: Top = 980x30 Bottom = 980x300
     LARGE LEADERBOARD: 960x200
     MOBILE*: 320x50 & 728x90 (both sizes should be created for mobile campaigns)
     SITE RESKIN*: Size variable depending on desired effect
  

Inbox Ad Specifications

• Only acceptable file format is HTML. (Inbox ads that are strictly image-based will be declined.)
• All images must have absolute links
• All CSS must be inline. Any CSS placed in the document's head will be stripped.
• By default, most email clients block images, because of this, 90% of the inbox should be HTML text.
• Inbox ads require the use of tables and not CSS when creating your HTML document.
• All images used should be saved using the "for web and devices" setting, or 72dpi and set to RGB mode

Examples or templates are available upon request

AdOps can only accept the following file formats All other file types will be rejected:

• Digital Ads: .swf, .jpg, .gif, .png, HTML/Javascript ad tag code.
• Inbox ads: web link to the creative hosted on a server, HTML file with all images absolute linked and hosted.

*For online ads that are to link to a PDF: The proper procedure is to have the PDF placed onto the server by your creative or production department. Creative will then send you the link where the PDF is hosted. Provide this link along with the creative files. Please do not send the PDf to Ad Ops.

*What is a click-through? A click-through is the destination you want a user to go after clicking on an online ad. All ads should have a click-through.

*What is a clickTAG? A clickTAG is script used when creating online ads in Flash that is placed onto the linking button of an online ad in order for us to be able to a)link the ad to the click-through, and b) track the number of clicks the ads receives.

*Which version of Flash Player should Flash files be published for? Flash files created using ActionScript 2.0 should publish the SWF for Flash Player 8 or lower, Flash files created using ActionScript 3.0 should publish the SWF for Flash Player 9 or 10 (SWF should not be published for Flash Player 11).

*Sample Clicktags:
********************************
Using Actionscript 2: Create a button that you want the user to click. This could even be a giant transparent button that sits over the entire ad. Then paste the following code into the action pane of the button:


on (release)

{

getURL(clickTAG, "_blank");
}

********************************

********************************
Using Actionscript 3:

Create a button that you want the user to click. This could even be a giant transparent button that sits over the entire ad. Then paste the following code into the action layer of the stage:

mainButton.addEventListener(MouseEvent.CLICK, onClick, false, 0, true);

function onClick(evt:Event):void {
if (root.loaderInfo.parameters.clickTAG.substr(0,5)=="http:") {
navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTAG),
"_blank");
}
}

In this example, the button's instance name is mainButton. If your button is named something else, you will need to change the code accordingly.