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Faces & Names: Buffett’s Margaritaville to launch mobile game

Jimmy Buffett has turned his 1977 hit tune “Margaritaville” into a multifaceted business empire that encompasses restaurants, hotels and casinos, and merchandise.

Now the crooner-turned-entrepreneur’s company is looking to further extend his chilled-out, tropically resonant brand into new avenues of media and entertainment, starting with a casual mobile game slated to launch this summer.

Margaritaville Enterprises, aiming to delight Buffett buffs, is creating the app with game developer FunPlus. The Margaritaville game, to be released around Comic-Con International in July, will let fans find their lost shakers of salt and explore other Margaritaville-themed experiences in “a virtual paradise.”

Margaritaville has more than 15 million visitors annually at its physical locations and 5 million followers across social media. That will serve as a large core base audience for Margaritaville’s content productions.