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Faces & names: NBC tries online talent search for next hit sitcom

NBC, closing in on its first ratings victory in a decade in the 18- to 49-year-old age group that advertisers most want, is hitting the Internet in its search for the next “Friends” or “Seinfeld.”

The contest, dubbed “NBC Comedy Playground,” will give aspiring comedy writers a chance to submit videos and pitches that could be made into prime-time sitcoms, said NBC Entertainment President Jennifer Salke.