Faces & names: Burton hits $1 million ‘Reading Rainbow’ Kickstarter goal in hours
Take a look, it’s booked: LeVar Burton has hit his “Reading Rainbow” Kickstarter goal of $1 million in less than 24 hours.
At the time of this writing, Burton had more than 23,000 backers. He still has 34 days to go.
The actor’s new “Reading Rainbow” effort will create a new version of the show for the Web. Burton also plans on offering a “classroom version” of the program for teachers and is spearheading a nonprofit that will give copies of “Reading Rainbow” away to low-income schools for free.
The campaign raised money with rewards ranging from a special thanks on the website ($5) to an extravagant dinner with Burton, a signed headshot, plus the opportunity to wear the actor’s original “Star Trek: The Next Generation” visor for a mere 10 grand.
“Reading Rainbow” ran from 1983 to 2006 and continued in reruns until 2009.