Gina Keating's book "Netflixed: The Epic Battle for America's Eyeballs" is photographed in San Francisco on Tuesday, Oct. 9, 2012. The book, set to go on sale Thursday, Oct. 11, 2012, tries to debunk a widely told tale about the company's origins and paints a polarizing portrait of its star CEO Reed Hastings. (Jeff Chiu / Associated Press)
Read the article: New book digs into Netflix's origins, evolution
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