Minong-based Jack Link’s plans to extend its reachFor Jack Link’s, being the nation’s largest provider of beef jerky isn’t enough.
By: News Tribune staff, Duluth News Tribune
For Jack Link’s, being the nation’s largest provider of beef jerky isn’t enough.
The company, based in Minong, wants to be No. 1 in the world.
It will extend its global reach with its plans to buy Unilever’s meat snacks business, which primarily is sold under the BiFi brand in Germany, Benelux, Austria and Switzerland and under the Peperami brand in the United Kingdom and Ireland.
Unilever is a global supplier of food, home and personal care products, employing 173,000 people around the world. The sale includes its manufacturing facility in Ansbach, Germany.
The sale is due to close at the end of March. Its terms are not being disclosed.
For Jack Link’s, the purchase is an important step in the family-owned company’s goal to be the leading provider of branded meat snacks throughout the world, CEO Troy Link said.
In a prepared statement, Jan Zijderveld, Unilever’s president in Europe, noted that BiFi and Peperami are iconic brands in Europe. And with the business’ sale to Jack Link’s, the brands’ potential will be more fully realized.
In other recent Jack Link’s news, the company is adding 20 high-paying jobs at its downtown Minneapolis offices. The jobs — in sales, human resources and information technology management — will boost the office’s staff to 56. The new jobs will pay average salaries of $93,000.
In addition, the company employs 500 people in Minong and a total of more than 3,000 at all of its locations.