Mammogram message is big, pinkThat pink Duluth Transit Authority bus you may have noticed is a not-so-subtle message about breast health.
By: John Lundy, Duluth News Tribune
That pink Duluth Transit Authority bus you may have noticed is a not-so-subtle message about breast health.
It’s part of Essentia Health’s effort to educate women about the importance of mammograms, an Essentia statement said. It cited the Susan G. Komen Advocacy Alliance as saying early detection increases the chance of surviving breast cancer by 98 percent.
The bus is hot pink on the outside and in the advertising spaces on the inside, with messages such as “Mammograms save lives.”
Dr. Kenneth Dornfeld, an Essentia Health radiation oncologist, said women should get annual mammograms starting at age 40. “This is our first time using public transportation to spread the message, and we are trying to reach as many women as possible,” he said in the statement.
Mammograms at Essentia Health can be scheduled at (218) 786-1019.