Faces & Names: Smithfield drops Deen as spokeswomanPaula Deen lost another part of her empire on Monday: Smithfield Foods said it is dropping her as a spokeswoman.
Paula Deen lost another part of her empire on Monday: Smithfield Foods said it is dropping her as a spokeswoman.
The announcement came days after the Food Network said it would not renew the celebrity cook’s contract in the wake of revelations that she used racial slurs in the past.
Smithfield sold Paula Deen-branded hams in addition to using her as a spokeswoman. In a statement, the company said it “condemns the use of offensive and discriminatory language and behavior of any kind. Therefore, we are terminating our partnership with Paula Deen.”
Deen’s rapid fall from favor came after the 66-year-old Food Network star admitted in a deposition in a discrimination lawsuit that she used racial slurs in the past. Deen was asked under oath if she had ever used the N-word. “Yes, of course,” Deen said, though she added, “It’s been a very long time.”
Earlier Monday, NBC’s Matt Lauer said Deen would appear on “Today” this morning.