New marketing director hops aboard DTAThe Duluth Transit Authority’s marketing department will be headed up by a familiar face in the Duluth community.
By: Budgeteer News staff, Duluth Budgeteer News
The Duluth Transit Authority’s marketing department will be headed up by a familiar face in the Duluth community.
Heath Hickok was named the bus service’s new director of marketing on May 24. Hickok brings eight years experience in marketing, advertising, public relations and nonprofit management to the job.
Hickok, a former executive director of the Lincoln Park Business Group, spent six years on the board of directors at One Roof Community Housing in Duluth and also served on the Duluth Alcohol, Gambling and Tobacco Commission.
He later moved to the Twin Cities, where he advocated for transportation initiatives in St. Paul as the program coordinator at the Minnesota Transportation Alliance and the Minnesota Public Transit Association.
“I enjoyed my experience working near the Minnesota State Capitol in St. Paul, but I’m glad to be back in my hometown,” Hickok said in a release. “I’m looking forward to promoting our new Multimodal Transportation Center under development while continuing to advocate for public transit.”
Hickok began his career as a marketing manager at Decision Resources, Inc., based out of Boston, and went on to become the Marketing Director at the Bayfield Chamber of Commerce.
Hickok is a 1994 Graduate of Denfeld High School. He has a bachelor’s degree in mass communications from St. Cloud State University. He also has a master’s degree in communicating arts from the University of Wisconsin–Superior. Additionally, he has a mini master of marketing management from the University of St. Thomas and a certificate in nonprofit administration from UWS.