Duluthians to be offered discounts to tourist attractionsThe Duluth Attractions Council aims to enlist more local residents’ support to promote tourism this year.
By: Peter Passi, Duluth News Tribune
The Duluth Attractions Council aims to enlist more local residents’ support to promote tourism this year.
Toward that end, local businesses and attractions will offer some steep discounts next week to Duluthians in hopes that locals will experience more of what the city has to offer visitors.
“So many people live in town but have never been on a Vista cruise or visited some of our city’s great attractions,” said Briana Johnson, president of the Duluth Attractions Council. “This is a way to get people out to see all the amazing things there are to do in Duluth.”
The Council has proclaimed May 11-17 “Duluth Appreciation Week,” and though it is the first of its kind, Johnson said she hopes the event will become an annual tradition.
“This is our way to give back to our local community and show that we appreciate it,” said Justin Steinbach, co-owner of the Vista Fleet.
“We want to build stronger relationships with local residents, because we’re not just all about tourists,” he said.
“From our research, we’ve found that a lot of tourists come to Duluth to visit friends and family members,” Johnson said. “So having local residents who are able to refer guests to different places is huge. It’s much more effective than an ad, when you know someone who can give you a firsthand positive account of something.”
Steinbach agreed, saying: “Without a doubt, the most powerful sales tool is word of mouth.”
Included are offers from Spirit Mountain Adventure Park, Great Lakes Aquarium, Duluth Huskies baseball, Lake Superior Zoo, Tweed Museum, Edge Water Park, North Shore Scenic Railroad, Glensheen Mansion, Vista Fleet, Depot, Northshore Inline Marathon and Adventure Zone. Several local restaurants, retailers and hotels also will offer promotions.
“We’re all working together to create memorable experiences,” Steinbach said. “We have so many amazing opportunities here, and we want local people to be proud of all the awesome things there are to do in Duluth.”