Eh? Why BW-3?

The previous item leads us to ask why some people refer to Buffalo Wild Wings as BW-3. We only count two W’s in their name.

Here’s the answer, according to the restaurant’s corporate website:

“When we opened our first location in 1982, our original name was Buffalo Wild Wings & Weck — thus the BW-3.

“We’re sure this poses another question: What the Heck is a Weck?? Weck is short for kimmelweck, a Kaiser roll seasoned with special toppings. These tasty rolls are popular on the East Coast and were served at our restaurants when we first opened. In 1998, we officially changed our name to Buffalo Wild Wings Grill & Bar to better describe our restaurants.”

We welcome your submissions and suggestions. Drop us a line at news@duluthnews.com, on Twitter, Areavoices, or mail items to Eh?, Duluth News Tribune newsroom, 424 W. First St., Duluth, MN 55802.

Tags: life, news, eh, food, restaurants