Faces & names: Alba keeps it ‘Honest’ with eco-friendly productsJessica Alba has another new baby. She’s launched an e-commerce company at Honest.com (named after her
Jessica Alba has another new baby. She’s launched an e-commerce company at Honest.com (named after her
3-year-old daughter, Honor) to sell eco-friendly and toxic-free baby products and household items for a monthly subscription.
Alba, who welcomed her second daughter, Haven, in 2011, said Tuesday the idea was born after she learned that toxic chemicals are in widely used, everyday products.
“I would buy what I thought was like an eco-brand and pay out the wazoo for it and then find out that it’s made with the same ingredients as any other brand, but the packaging is a little more biodegradable and you’re like, ‘But I care about the product touching my kid. Is that OK?’”
She decided the best solution was to make available the kinds of products she would buy.
The 30-year-old actress said the venture is “hands down” more nerve-racking than the opening of a new movie but also more gratifying.
To make a purchase, consumers sign up on Honest.com and choose from subscription packages for products including diapers, shampoo and laundry detergent. The products are then delivered monthly to the buyer’s door.