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Faces & names: Burton hits $1 million ‘Reading Rainbow’ Kickstarter goal in hours

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Take a look, it’s booked: LeVar Burton has hit his “Reading Rainbow” Kickstarter goal of $1 million in less than 24 hours.

Burton first tweeted out the news of the upcoming crowd-funded effort at 6:50 a.m. Wednesday. By 5 p.m., his campaign was a million dollars richer and fully funded.

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At the time of this writing, Burton had more than 23,000 backers. He still has 34 days to go.

The actor’s new “Reading Rainbow” effort will create a new version of the show for the Web. Burton also plans on offering a “classroom version” of the program for teachers and is spearheading a nonprofit that will give copies of “Reading Rainbow” away to low-income schools for free.

The campaign raised money with rewards ranging from a special thanks on the website ($5) to an extravagant dinner with Burton, a signed headshot, plus the opportunity to wear the actor’s original “Star Trek: The Next Generation” visor for a mere 10 grand.

“Reading Rainbow” ran from 1983 to 2006 and continued in reruns until 2009.

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