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An ad featuring a cooking brisket aired on My9 for 13 hours and five minutes over the Memorial Day weekend.

Brisket Channel proves to be ultimate reality TV

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Remember the Brisket Channel on Duluth TV?

It aired on My9 for 13 hours and five minutes over the Memorial Day weekend.

It turned out to be quite a hit, once reruns made it to YouTube. Nearly 400,000 viewers tuned into the Internet version of the smoked brisket marathon developed for Arby’s by the Minneapolis ad agency Fallon.

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