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It’s a critical season for Target, company spokeswoman Jenna Reck says. “Back-to-school combined with back-to-college is our biggest sales-driving season besides holiday.” (Scott Takushi / St. Paul Pioneer Press)

Back-to-school shopping is becoming a summer-long affair

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ST. PAUL — When Rana Cooper was growing up, her parents would take her on a once-a-year shopping trip to stock up for back-to-school. The idea was to get enough clothes and school supplies to last the entire year.

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