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Lyft launches in Duluth

A smartphone app for Lyft drivers is seen during a photo opportunity in San Francisco, California February 3, 2016. REUTERS/Stephen Lam

Lyft has landed in Duluth as the city’s ordinance regulating the smartphone-enabled rideshare service went into effect this week.

The company said in a news release Thursday that “anyone and everyone within the coverage area will be able to get a safe and affordable ride with the download of an app.”

The app did not appear to allow riders to be picked up in Superior, though Wisconsin can be chosen as a destination.

The other major rideshare app, Uber, has yet to begin service in Duluth and does not have a launch date, though WDIO-TV reported that the city has issued Uber its license to operate.

Brooks Johnson

Brooks is an investigative/enterprise reporter and business columnist at the Duluth News Tribune.

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