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Best Buy signs new deals with Samsung, Sony

RICHFIELD, Minn. — Best Buy Co. Inc. said Thursday that it plans a massive expansion of its “store-within-a-store” concept, with Sony opening stores in 350 Best Buy locations and Samsung adding 500 new stores to its presence within Best Buy.

The Richfield-based retailer has been aggressively trying to remake the way it sells products, carving out space for individual brands in its big boxes in efforts to once again become a go-to destination for consumer electronics. By June, Sony, Samsung, Microsoft, Pacific Kitchen and Magnolia will each occupy its own domain within Best Buy.

Samsung already sells phones, tablets and other small tech gear at its Samsung Experience shops within all 1,000 Best Buy locations across the country. The 500 new dedicated Samsung areas will be separate and showcase the South Korean electronics giant’s latest televisions, including its line of curved ultra-high-definition TVs. The company is the world’s top maker of both TVs and cellphones by units.

Sony’s 350 new locations within Best Buy, which it is calling the “Sony Experience at Best Buy,” also will highlight home entertainment products, as well as audio equipment and PlayStations. The Japanese electronics company is the world’s fourth-largest seller of TVs after Samsung, LG Electronics and TCL.

The new stores will start opening within Best Buy locations this month and should all be launched by June. A Best Buy in Rochester is one of the first that has been remodeled.