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Duluth Trading Co. store opens today in downtown Duluth

Darlene Marshall (left) shops during a pre-opening reception at Duluth Trading Co. on Thursday while other attendees visit. The store opens to the public on Friday. (Steve Kuchera /

Today is the grand opening of Duluth Trading Co.'s new 8,000-square-foot store in downtown Duluth.

The store is open in the Woodrush Building at 300 E. Superior St., occupying the entire building and employing 20 to 25 people. The Duluth store hours will be 9 a.m. to 8 p.m. Mondays through Saturdays and 11 a.m. to 5 p.m. on Sundays.

It's the fourth brick-and-mortar store for the popular catalog and online retailer that offers durable work and outdoor apparel and accessories for men and women. While most of its customers are men, more and more women are turning to the company for rugged work and outdoor wear.

Duluth Trading Co. started in Duluth about 25 years ago with its first headquarters on a converted barge in the Duluth harbor. When the catalog business was sold in the mid-1990 s, a new call center and warehouse was established in Wisconsin.

Now based in Belleville, Wis., Duluth Trading Co. started opening retail stores in 2010. It now has stores in Mount Horeb and Port Washington, Wis., and Bloomington, Minn. The company also has an outlet store in Belleville.